Tag Archives: SEO

Successful SEO Campaign – 10 Basic Thumb Rules

Search Engine Optimization is the stepping stone for developing Internet Marketing Strategies for any website. It lays the foundation for the success of web marketing and advertising for any entity. If you want to increase the online presence of your website, then SEO is the first step. In one of my previous posts, I have already discussed about 5 key points for preparing a successful Internet Marketing plan. After planning, comes the execution part. Execution of a plan holds the equal importance as a the plan because, if the plan serves as the foundation of your Internet marketing process, execution works towards building the actual structure.

Why Do Good SEOs Cost So Much?

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Working as an SEO consultant, many times I have come across situations where I have to explain why an SEO needs to devote sufficient hours consistently on any website to rank it on top SERPs and also maintain its position. The two most important concerns and demands raised by the clients are:

  • Show me the result in one month
  • Why should I pay so much for something which is so simple and when I can get the (same services)? at a cheaper cost?

Well to answer the first question, I have simply one thing to say that SEO is not a rocket science. Every recipe has a minimum cooking time and to prepare a wholesome and delicious meal (read great SEO results), one needs to put hours, days and months of hard work and consistent efforts.  There are definitely many ways and techniques that are categorized as black hat SEO techniques, which may help you to get quick results, but one thing is sure. These results are not long lasting and your website is definitely going to be penalised the moment search engines find out the trick. Every SEO consultant who practices white hat ethical SEO approach would not approve of these techniques and will require a minimum time frame to show you the results. Have faith in them and trust me, you won’t be disappointed.

SEO Copywriting

SEO-CopywritingSEO copywriting as defined in Wikipedia is “A technique of writing on a web page in a way that it can be read and understand by the surfer and it also uses the keywords and keywords phrases targeted for the websites. The purpose of doing copywriting that is SEO centric is to rank highly in the search engines for the given targeted keywords and phrases.”

It can also be explained as the technique of writing the text on a web page in such a way that it reads well for the surfer or the user, and also targets specific search terms. The challenge lies in creating a content that is both user as well as Search Engine friendly. The purpose of SEO copywriting or Search Engine copywriting is to make a web page that can rank highly in the search engines for the targeted search terms and also conveys the message to the surfers in an effective and easy to understand manner.