Tag Archives: Internet Marketing

Successful SEO Campaign – 10 Basic Thumb Rules

Search Engine Optimization is the stepping stone for developing Internet Marketing Strategies for any website. It lays the foundation for the success of web marketing and advertising for any entity. If you want to increase the online presence of your website, then SEO is the first step. In one of my previous posts, I have already discussed about 5 key points for preparing a successful Internet Marketing plan. After planning, comes the execution part. Execution of a plan holds the equal importance as a the plan because, if the plan serves as the foundation of your Internet marketing process, execution works towards building the actual structure.

5 Key Points for a Successful Internet Marketing Plan

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To market a website on the internet successfully, proper planning is very necessary. You should always prepare the internet marketing strategy before starting optimization and promotion of any website. I believe that search engine optimization and internet marketing are two different concepts and we should not mix the two. Search Engine Optimization or SEO is the technique by which you prepare a search engine friendly website according to the guidelines provided by the Search Engines. Along with these, the SEO process lifecycle also includes other techniques such as building link popularity, enhancing website usability etc. You can also take the help of an SEO consultant who can guide you to create an SEO friendly website based on the recommendations of webmaster and technical guidelines of the search engines.

When talking about Internet marketing, it majorly deals with marketing your products or services through your search engine optimized website. This not only includes attracting huge targeted traffic (prospects) to come to your online business card (website) but also maximizing your ROI by encouraging them to buy your products or hire your services. I believe that every business is unique so every Internet marketing plan should be unique that can fulfill the purpose of the business. However there are 5 key points that can help create a successful internet marketing plan for any business which are as follows:

A. Multiple Marketing Strategies

Don’t put all your eggs into one basket and employ only one marketing strategy. The strategies and plans differ based on the industry, the product or simply the company policy. So, ultimately you have to decide the factors to be considered and techniques to be adopted.

B. Be Consistent

Maintaining a balance between the techniques is very important. Also, consistency is the key to success. So whatever plans you make, stick to it and keep working on it. Always set a clear daily, weekly, monthly and yearly marketing plan for your website and stick to it.

C. Cross Checking and Test Marketing

Keep on checking and testing your web site marketing strategies continuously to see which one works best for you. Eliminate those that are not profitable.

D. Adopt New Techniques

Online marketing is a field which is continuously growing. Daily new things are evolving and a new methodology is invented. So be dynamic. Keep on adopting new methods as per the requirement and eliminate the outdated ones.

E. Stick to The Basics

Adopting new techniques and eliminating outdated ones does not mean forgetting the basics. Of course, the trends keep on changing but there are certain basic thumb rules which you should never forget. Use the new methods as enhancements of your marketing plan. Always stick to the basics.