Keyword research and analysis is the first and foremost task towards an effective SEO campaign. If done correctly, half the battle is won. Expert keyword research is the foundation to a successful SEO campaign.

Real keyword research requires not only research but analysis also. There are so many aspects of keyword research and analysis that can get amazing results and can not be left to chance.

Following are 5 tips for effective keyword research analysis:

1. Page Specific Keywords: You should always decide the specific keywords for any webpage before starting copywriting for it. Target your niche keywords and phrases for each page and keep them no more than two to three per page to achieve the desired results. You can always go for the long tail keywords but restrict the main search phrases to two to three only.

2. Country and Region Specific Keywords: Always keep in mind that the search terms should be country specific. Even though a country is English speaking, the terms used for a particular product and object may differ. For instance, UK and USA may have different expressions, terminology and spellings (i.e. colour, personalised). In UK what is known as bespoke is nothing but custom made for USA. So it becomes very important to consider the geo location of your target audience while researching the keywords. This helps in increased traffic and also helps your visitors to identify with you and your website.

3. Latent Semantic Indexing (LSI): As discussed in my previous post, Latent Semantic Indexing (LSI) is a vital element of a successful SEO campaign. Practice LSI while doing the keyword research and developing content the site.

4. Keyword Analysis: Once the majority of the keyword research has been done for a site page, it’s time to plug those terms into the search engines to determine:

• If it is really the desired niche keyword for that page
• To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
• Are the other sites listed for your keywords truly your competitors?
• Are the sites listed for your keyword even related to your industry, products or services?

5. Ongoing Keyword Research: While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO strategy, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change. Maintaining ongoing keyword research is essential for best practice SEO.

To be certain of your keyword data, accurate keyword analysis should be performed – and cross referenced – across multiple expert keyword tools.