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	<description>Web Strategist, Internet Marketing Consultant and SEO Expert</description>
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		<title>5 Most Effective Tips on Keyword Research</title>
		<link>http://www.shilpi.info/internet-marketing/5-most-effective-tips-on-keyword-research/</link>
		<comments>http://www.shilpi.info/internet-marketing/5-most-effective-tips-on-keyword-research/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 11:12:35 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=198</guid>
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Keyword research and analysis is the first and foremost task towards an effective SEO campaign. If done correctly, half the battle is won. Expert keyword research is the foundation to a successful SEO campaign.
Real keyword research requires not only research but analysis also. There are so many aspects of keyword research and analysis that can [...]]]></description>
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		<title>Integrating SEO with SEM</title>
		<link>http://www.shilpi.info/seo/integrating-seo-with-sem/</link>
		<comments>http://www.shilpi.info/seo/integrating-seo-with-sem/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 09:48:01 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=193</guid>
		<description><![CDATA[
SEM or Search Engine Marketing is a division of online marketing that seeks to promote any website by increasing its online presence and/or its visibility in Search Engine Result Pages. Some of the methods or techniques which are being used for SEM are Search Engine Optimisation (SEO), sponsored or paid listings (PPC), online banner advertisement, [...]]]></description>
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		<title>Search Engine Ranking: Is It Enough to Generate Online Business?</title>
		<link>http://www.shilpi.info/online-branding/search-engine-ranking-is-it-enough-to-generate-online-business/</link>
		<comments>http://www.shilpi.info/online-branding/search-engine-ranking-is-it-enough-to-generate-online-business/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 07:43:14 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Branding]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=191</guid>
		<description><![CDATA[
To rank well in the top SERPs does not fulfill the pre-requisites of business generation in the virtual world. A top ranking site with less or no reputation at all is likely to generate much lesser traffic or leads as compared to a website with good credibility and brand presence.
Your online reputation says a lot [...]]]></description>
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		<title>Establishing Credibility with Returning Visitors</title>
		<link>http://www.shilpi.info/internet-marketing/establishing-credibility-with-returning-visitors/</link>
		<comments>http://www.shilpi.info/internet-marketing/establishing-credibility-with-returning-visitors/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 05:21:41 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=186</guid>
		<description><![CDATA[
The main objective of businesses while getting into Search Engine marketing is driving traffic to their websites and getting higher ranks in the SERPs. Full effort goes into driving new visitors to their websites and almost all SEO strategies devised by webmasters revolve around this objective. Perhaps this is the greatest mistake the webmasters and [...]]]></description>
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		<title>Are You Fulfilling the Purpose of Your Website?</title>
		<link>http://www.shilpi.info/seo/are-you-fulfilling-the-purpose-of-your-website/</link>
		<comments>http://www.shilpi.info/seo/are-you-fulfilling-the-purpose-of-your-website/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 12:56:35 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Designing]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=175</guid>
		<description><![CDATA[
Life has a purpose and so a website has. The purpose of your website depends solely on what you want to achieve through it. Let&#8217;s examine concepts behind various types of Web sites as you look for the model that fits your organization the best.

Advertisement
Prospect Generation
Direct Sales
Business-to-Business Sales
Customer Support
Education

Whatever be the purpose of your website, [...]]]></description>
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		<title>Successful SEO Campaign &#8211; 10 Basic Thumb Rules</title>
		<link>http://www.shilpi.info/seo/successful-seo-campaign-10-basic-thumb-rules/</link>
		<comments>http://www.shilpi.info/seo/successful-seo-campaign-10-basic-thumb-rules/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 12:25:34 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=167</guid>
		<description><![CDATA[
Search Engine Optimization is the stepping stone for developing Internet Marketing Strategies for any website. It lays the foundation for the success of web marketing and advertising for any entity. If you want to increase the online presence of your website, then SEO is the first step. In one of my previous posts, I have [...]]]></description>
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		<title>The Power of Branding</title>
		<link>http://www.shilpi.info/online-branding/the-power-of-branding/</link>
		<comments>http://www.shilpi.info/online-branding/the-power-of-branding/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 10:03:14 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Branding]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=152</guid>
		<description><![CDATA[
A very famous proverb goes: What is in a name?  A rose will still smell the same, even if it is called by another name!
However,  with the advent of latest technology and changing trends, the time has  come when we need to do some rethinking. Today, everything is online and  virtual: [...]]]></description>
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		<title>Analyse Your Competitors for a Successful Internet Marketing Strategy</title>
		<link>http://www.shilpi.info/internet-marketing/analyse-your-competitors-for-a-successful-internet-marketing-strategy/</link>
		<comments>http://www.shilpi.info/internet-marketing/analyse-your-competitors-for-a-successful-internet-marketing-strategy/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 10:08:11 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=146</guid>
		<description><![CDATA[
Competitor analysis in marketing and strategic management, as defined in Wikipedia, is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats.
As a search marketer, you should be aware of your competitors, their strengths and weaknesses, [...]]]></description>
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		<title>25 Free Link Building Tips</title>
		<link>http://www.shilpi.info/seo/25-free-link-building-tips/</link>
		<comments>http://www.shilpi.info/seo/25-free-link-building-tips/#comments</comments>
		<pubDate>Sat, 13 Nov 2010 11:01:20 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=142</guid>
		<description><![CDATA[
25 Great Ways to Get Free One Way Backlinks for Your Website:

Write articles and submit in niche article directories with a link back to your website in the resource section.
Write informative articles so that other sites reprint and publish it on their sites with your link in the resource.
Participate in forums and create a signature [...]]]></description>
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		<title>Class IPs and Their Importance in SEO</title>
		<link>http://www.shilpi.info/seo/class-ips-and-their-importance-in-seo/</link>
		<comments>http://www.shilpi.info/seo/class-ips-and-their-importance-in-seo/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 11:15:52 +0000</pubDate>
		<dc:creator>Shilpi</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shilpi.info/?p=109</guid>
		<description><![CDATA[
IP addresses hold a very important place in the world of SEO and  Internet Marketing. It’s a major factor that decides the fate of the  ranking of any websites on the top Search Engine results pages (SERPs).  Before preparing the SEO strategy of any website, any SEO consultant  should also consider [...]]]></description>
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