Category Archives: Web Designing

Tips to Create Effective Calls to Action

call to action button“A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.” – Wikipedia

In simple words it can be said that a Call to Action (CTA) is the part of the website or any marketing collateral that asks or prompts the visitors to take an action that fulfills the goal of the website or collateral such as request a product demo, subscribe to a newsletter, ask for more information about services offered by company or view a webinar. Calls to Action should direct visitors to landing pages, where their contact information can be collected in exchange for a valuable marketing offer. An effective CTA results in more leads and conversions for any website or business.

Are You Fulfilling the Purpose of Your Website?

whereamiLife has a purpose and so a website has. The purpose of your website depends solely on what you want to achieve through it. Let’s examine concepts behind various types of Web sites as you look for the model that fits your organization the best.

  • Advertisement
  • Prospect Generation
  • Direct Sales
  • Business-to-Business Sales
  • Customer Support
  • Education

How To Make Your Website Mobile Friendly

making-your-website-mobile-friendlyNow a days mobile phones have become one of the most essential gadgets of our everyday life and it is almost impossible to think our lives without these handy gadgets. Gone are the days when these small pretty gadgets were used to make calls and send receive messages only. Today these are one stop solution and with these devices we can fulfil our communication and computing needs, listen to music on the go, shoot amazing pictures, get connected with friends and family and what not. With all these development in the offerings, one thing that has emerged very rapidly is the need of mobile web.

Is Your Website Sticky Enough?

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Website stickyness is the ability to keep your website visitors on your website longer and keep them coming back. It is the art of attracting visitors to your site and to keep them around long enough so that you can develop a relationship with them. When you have a real ’sticky’ website, people will spend more time on it, come back often and will bookmark (add to favorites) your site.

If your website is not sticky, it’s almost pointless to make any effort to get traffic to it. Website stickyness plays a vital role in the conversion rate. The longer the visitors stay at your site, the better chance you have to sell your product or services to them. Once someone visits your site, if you don’t offer what they want, chances are they won’t come back again to your site. One of the best ways to hold the interest of your visitors and bring them back again and again is by giving them a reason to be there in the first place and offer them something of value that can catch their interest. So your main aim is:

  • To motivate your visitors to spend more time exploring your pages
  • Persuade potential customers to keep clicking from page to page
  • Prompt and encourage visitors to return after their first landing