Keyword research and analysis is the first and foremost task towards an effective SEO campaign. If done correctly, half the battle is won. Expert keyword research is the foundation to a successful SEO campaign.
Real keyword research requires not only research but analysis also. There are so many aspects of keyword research and analysis that can [...]
Archive for the ‘SEO’ Category
5 Most Effective Tips on Keyword Research
Posted by Shilpi on November 17th, 2011
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Integrating SEO with SEM
Posted by Shilpi on September 12th, 2011
SEM or Search Engine Marketing is a division of online marketing that seeks to promote any website by increasing its online presence and/or its visibility in Search Engine Result Pages. Some of the methods or techniques which are being used for SEM are Search Engine Optimisation (SEO), sponsored or paid listings (PPC), online banner advertisement, [...]
Are You Fulfilling the Purpose of Your Website?
Posted by Shilpi on August 2nd, 2011
Life has a purpose and so a website has. The purpose of your website depends solely on what you want to achieve through it. Let’s examine concepts behind various types of Web sites as you look for the model that fits your organization the best.
Advertisement
Prospect Generation
Direct Sales
Business-to-Business Sales
Customer Support
Education
Whatever be the purpose of your website, [...]
Successful SEO Campaign – 10 Basic Thumb Rules
Posted by Shilpi on April 7th, 2011
Search Engine Optimization is the stepping stone for developing Internet Marketing Strategies for any website. It lays the foundation for the success of web marketing and advertising for any entity. If you want to increase the online presence of your website, then SEO is the first step. In one of my previous posts, I have [...]
Tags: 25 Free Link Building Tips
Posted by Shilpi on November 13th, 2010
25 Great Ways to Get Free One Way Backlinks for Your Website:
Write articles and submit in niche article directories with a link back to your website in the resource section.
Write informative articles so that other sites reprint and publish it on their sites with your link in the resource.
Participate in forums and create a signature [...]
Class IPs and Their Importance in SEO
Posted by Shilpi on August 25th, 2010
IP addresses hold a very important place in the world of SEO and Internet Marketing. It’s a major factor that decides the fate of the ranking of any websites on the top Search Engine results pages (SERPs). Before preparing the SEO strategy of any website, any SEO consultant should also consider [...]
Google’s Home Page is Changing Its Background Image
Posted by Shilpi on June 10th, 2010
About a week ago, Google introduced a new feature that let the users to upload their own images to the background of Google.com helping them customize the Google homepage.
To inspire users, Google collaborated with several well-known artists, sculptors and photographers to create a gallery of background images that can be used to personalize the Google [...]
Google’s New Search Index Caffeine Is Now Live
Posted by Shilpi on June 10th, 2010
Google’s new indexing infrastructure, Caffeine, was first announced in August 2009 and then in November 2009, it was launched at one of its data centers. Finally, on 8th June 2010, Google announced the completion of its new web indexing system “Caffeine”. According to Google, Caffeine provides 50 percent fresher results for web searches than its [...]
SEO Spam – Avoid Them for Online Success
Posted by Shilpi on May 29th, 2010
In SEO fraternity, the word Spam is used to describe unethical techniques and practices adopted to boost Search Engine Rankings artificially. These techniques and tactics are a real no no for the Search Engines and the sites adopting these techniques are banned by them being thought of using unethical business practices.
Even the word Spam itself [...]
Why Do Good SEOs Cost So Much?
Posted by Shilpi on May 17th, 2010
Working as an SEO consultant, many times I have come across situations where I have to explain why an SEO needs to devote sufficient hours consistently on any website to rank it on top SERPs and also maintain its position. The two most important concerns and demands raised by the clients are:
* Show me the result in one month
* Why should I pay so much for something which is so simple and when I can get the (same services)? at a cheaper cost?
Well to answer the first question, I have simply one thing to say that SEO is not a rocket science. Every recipe has a minimum cooking time and to prepare a wholesome and delicious meal (read great SEO results), one needs to put hours, days and months of hard work and consistent efforts. There are definitely many ways and techniques that are categorized as black hat SEO techniques, which may help you to get quick results, but one thing is sure. These results are not long lasting and your website is definitely going to be penalised the moment search engines find out the trick. Every SEO consultant who practices white hat ethical SEO approach would not approve of these techniques and will require a minimum time frame to show you the results. Have faith in them and trust me, you won’t be disappointed.
