Category Archives: Online Reputation Management

Tools That Help Monitor Your Online Reputation

online-reputation-managementWhether you like it or not, what consumers choose to share about your business amongst each other can make or break your chances of success. Are you aware of what the overall perception of your brand is on the internet?

While blogs were conventionally high influencers with respect to consumer purchase decisions, the top place is now taken over by social media networks, where consumers believe that they can find more unbiased information directly from other customers.

Furthermore, they are also able to keep up with the activities of the company, learn more about the products and engage directly with the business.

Having said that, it is evident that establishing an internet presence and executing a successful reputation management strategy is critical the success of your business.

Here are seven tools that will help you monitor the reputation on the internet:

1. Creating Google Alerts – With this tool, you are able to receive email alerts every time your brand is mentioned anywhere on the World Wide Web. By simply setting up an alert based on specific keywords that are relevant to your business and its offerings, you can leverage this Google optimizer tool to monitor your reputation on the internet.

2. Social Management Tools – There are a number of platforms developed for specific or multiple social media platforms that help you track your brand’s mentions and respond to them as and when required.

3. Adopting hasthags that are Branded – With more and more social media platforms such as Twitter, Instragram and Facebook permitting the use of branded hashtags, effective use of them can help encourage a lucrative dialogue and also make it easier to track your mentions. You can also use these hashtags in your blog post to make it easier for readers to mention you when they share your posts.

4. Leveraging the ‘Better Business Bureau’ Profile – This platform is often preferred by consumers who are looking for credibility. From the perspective of business owners, this platform allows you to track the coverage of your business, dispute negative or incorrect comments and find ways to build trust with existing and potential customers.

5. Moderating Comments on Review Sites, Forums and Online Marketplaces – A large number of online shoppers rely on online marketplaces and review sites to learn more about consumer experiences with your brand. It is strongly recommended that you proactively monitor and respond to the comments to make sure that accurate information reaches your potential customers.

6. Investing in a Help Desk System – Employing a community manager or help desk system is a great way to manage feedback and complaints in a systematic manner. Using these systems help establish an organized method for addressing your issues and prevent unanswered or delayed responses. Your community manager can act as the face of your business on social platforms.

7. Monitoring what your Competitors are Up to – Keep a consistent track on your competition’s online activities. Make a note of their successes and their failures and use these lessons to refine your online approach. Doing so will also help you understand how consumers interact with other brands in your industry and what it is that they expect out of your brand.

With these key lessons you will be able to build successful strategies and a positive online reputation.