Category Archives: Internet Marketing

Why WooCommerce Is Useful For An e-Store?

There are many tools available online today that can help a business do well in online marketing. Since for ecommerce websites the internet is the main, if not only, playing ground for their marketing campaigns, their owners need to know about the best tools and plugins out there that can help them do better. To market an ecommerce store you can always hire SEO outsourcing company or PPC firm but to ensure it does well overall you need to have the right strategies in place and there are some tools that can help you in this exact goal.

The WooCommerce plugin is one such tool of WordPress that has proved very useful for e-store owners. This can help you design a wonderful e-store online which has better chances of engaging and converting visitors. Some main benefits of this plugin include:

  • It is free to use- While there are some extensions and options that are paid but for smaller e-store owners they might be happy to know that WooCommerce is mostly free to use
  • It has numerous extensions available for a person to design a high quality e-store that not only looks good but also ensures better results
  • It is not that hard to use and can be learned relatively easily
  • There are a number of readymade designs also for you to choose from
  • It is also a flexible tool to use

These are just few of the many benefits of using this plugin.

For any e-store that is looking to use WooCommerce and SEO together it should always hire a competent WooCommerce SEO expert. With all things in place an e-store stands to see better quality results

Rediscovering Darwin’s Theory of Evolution!

DarwinismCharles Darwin, Father of Evolution, has given us the greatest fundamental theory which shows us the pathway of how to survive by evolving.

As we all know that there is only one thing that is constant: change. Everything else changes with time and the one who doesn’t accept and adapt the change, perishes. The theory of evolution given by Darwin does not only apply for origin of life but also holds true for other segments of life as well.

You may wonder why I am discussing about origin of life and Darwinism on a blog that is dedicated to Online Marketing. Well did I not say earlier that the theory holds true for all the segments of life and online marketing is no exception.

Let me explain it in a better manner.

Darwin gave us the theory of evolution which consisted of three parts:

1. Theory of Natural Selection:  Darwin’s theory of evolution by natural selection is one of the best substantiated theories in the history of science which states: It is the process by which organisms change over time as a result of changes in heritable physical or behavioral traits. Changes that allow an organism to better adapt to its environment will help it survive and have more offspring.

Now let me explain it in this way: For Online Marketers, search engines especially Google is the environment where they perform and survive. Remember the days of old school of SEO when SEO really started to come of age when Google started to gather momentum in mainstream search life around 2001/2002.

Following are some of the techniques that were being followed then, which are now considered as Old School SEO Techniques:

  • Meta Keywords were considered as the one of the most important SEO ranking factors and were used to converse with the search engines.
  • Keyword stuffing within web pages, SEO tags and alt attribute etc. were perfectly OK and acceptable.
  • Some even tried to use hidden text by using same text colour over similar text backgrounds prior to around 2004.
  • Keyword rich anchor text was found everywhere.
  • Number of links used was considered equally important as the quality of links.
  • Site wide blog and footer links were considered OK.
  • Some people even purchased links to improve the rankings.
  • The good ‘ole reciprocal linking strategy was very much into the scene – there were even dedicated companies working for reciprocal link building.

Now, just try the above mention techniques and no one will be able to save you from a Google Penalty. So to survive in this ever-changing dynamic world of search, change over time as a result of changes in Google algorithm to better adapt to the search environment and it will help you survive and have more traffic and business – Darwin’s Theory of Natural Selection.

2. Adaptability: Adaptability is an organism’s ability to adapt to changes in its environment and adjust accordingly over time.

The world of search marketing has changed phenomenally over the past decade and the new school of SEO says:

  • Search and online marketing is now all about creating quality content. Earning a link is the mantra rather than buying a link back to your site.
  • Exact match domains are now a strict No No.
  • Meta keywords tag has become completely obsolete.
  • Unique title tags with no keyword stuffing are needed.
  • Descriptive and converting snippets to be used as meta description tags.
  • Variations of anchor text need to be used in your links.
  • Quality of links again rules over quantity.
  • Site wide links are no longer used in a website’s footer.
  • Blogs and blogging rule the content game.
  • Video and info graphics are vital.
  • A clean and healthy website is the key.

Many had to change their ways as with the Google Penguin and Panda updates, the scenario has completely changed. SEO has and is still constantly evolving. Organic traffic is still the dominate source of searches on Google and thus Adaptability is the need of the hour.

3. Survival of the Fittest: The theory states: Eventually, only individuals with the favourable adaptations will survive and that is how the species changes over time, or evolves through speciation.

This theory clearly points towards the survival of the fittest, the one best suited for the immediate environment, and not the strongest.

So if you want to survive and perform in the new age of SEO, learn to unlearn, adapt and embrace the new technology.

5 Most Effective Tips on Keyword Research

Keyword research and analysis is the first and foremost task towards an effective SEO campaign. If done correctly, half the battle is won. Expert keyword research is the foundation to a successful SEO campaign.

Real keyword research requires not only research but analysis also. There are so many aspects of keyword research and analysis that can get amazing results and can not be left to chance.

Search Engine Ranking: Is It Enough to Generate Online Business?

Wanted_More_LeadsTo rank well in the top SERPs does not fulfill the pre-requisites of business generation in the virtual world. A top ranking site with less or no reputation at all is likely to generate much lesser traffic or leads as compared to a website with good credibility and brand presence.

Your online reputation says a lot about you or your firm. This decides the fate of the business you are likely to generate through Internet. Your online reputation is the complete picture a prospect can access by visiting your website or by typing your name into their Web browser and reading what has been said about you.

Establishing Credibility with Returning Visitors

trust

The main objective of businesses while getting into Search Engine marketing is driving traffic to their websites and getting higher ranks in the SERPs. Full effort goes into driving new visitors to their websites and almost all SEO strategies devised by webmasters revolve around this objective. Perhaps this is the greatest mistake the webmasters and business owners can make. It is a fact that new visitors help in pepping up the traffic influx of a website but one can not ignore the importance of old or returning visitors.

The Power of Branding

branding-power

A very famous proverb goes: What is in a name? A rose will still smell the same, even if it is called by another name!

However, with the advent of latest technology and changing trends, the time has come when we need to do some rethinking. Today, everything is online and virtual: virtual money, online business and so name or rather Branding is the most important facet for anything. Not just any business, but for any particular entity, branding is the key word. A brand is the identity of an entity. Just think of Marilyn Monroe and the first thing that comes in your mind is flying skirt. When we talk about online business, the brand identity is the foundation for building a relationship with your customer beyond product, distribution, pricing, or location of your business. It plays an integral part behind the success of any product. Brand is the relationship that secures future earnings by securing customer loyalty.

Analyse Your Competitors for a Successful Internet Marketing Strategy

Competitor analysis in marketing and strategic management, as defined in Wikipedia, is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats.

As a search marketer, you should be aware of your competitors, their strengths and weaknesses, and their overall online activities. Very often, competitive intelligence and analysis is taken for granted in the search industry and the search marketers rarely spend any time getting to know the competitors. You can learn a lot of things by studying your competitors and pick up new tricks and techniques from them. A complete competitor analysis would study in detail all aspects of each of your competitor’s internet marketing strategy.

5 Key Points for a Successful Internet Marketing Plan

key-points

To market a website on the internet successfully, proper planning is very necessary. You should always prepare the internet marketing strategy before starting optimization and promotion of any website. I believe that search engine optimization and internet marketing are two different concepts and we should not mix the two. Search Engine Optimization or SEO is the technique by which you prepare a search engine friendly website according to the guidelines provided by the Search Engines. Along with these, the SEO process lifecycle also includes other techniques such as building link popularity, enhancing website usability etc. You can also take the help of an SEO consultant who can guide you to create an SEO friendly website based on the recommendations of webmaster and technical guidelines of the search engines.

When talking about Internet marketing, it majorly deals with marketing your products or services through your search engine optimized website. This not only includes attracting huge targeted traffic (prospects) to come to your online business card (website) but also maximizing your ROI by encouraging them to buy your products or hire your services. I believe that every business is unique so every Internet marketing plan should be unique that can fulfill the purpose of the business. However there are 5 key points that can help create a successful internet marketing plan for any business which are as follows:

A. Multiple Marketing Strategies

Don’t put all your eggs into one basket and employ only one marketing strategy. The strategies and plans differ based on the industry, the product or simply the company policy. So, ultimately you have to decide the factors to be considered and techniques to be adopted.

B. Be Consistent

Maintaining a balance between the techniques is very important. Also, consistency is the key to success. So whatever plans you make, stick to it and keep working on it. Always set a clear daily, weekly, monthly and yearly marketing plan for your website and stick to it.

C. Cross Checking and Test Marketing

Keep on checking and testing your web site marketing strategies continuously to see which one works best for you. Eliminate those that are not profitable.

D. Adopt New Techniques

Online marketing is a field which is continuously growing. Daily new things are evolving and a new methodology is invented. So be dynamic. Keep on adopting new methods as per the requirement and eliminate the outdated ones.

E. Stick to The Basics

Adopting new techniques and eliminating outdated ones does not mean forgetting the basics. Of course, the trends keep on changing but there are certain basic thumb rules which you should never forget. Use the new methods as enhancements of your marketing plan. Always stick to the basics.