Shilpi - Web Strategist, Internet Marketing Consultant and SEO Expert

Establishing Credibility with Returning Visitors

Share and Enjoy:

Are You Fulfilling the Purpose of Your Website?

Life has a purpose and so a website has. The purpose of your website depends solely on what you want to achieve through it. Let’s examine concepts behind various types of Web sites as you look for the model that fits your organization the best.

Advertisement
Prospect Generation
Direct Sales
Business-to-Business Sales
Customer Support
Education

Whatever be the purpose of your website, [...]

Share and Enjoy:

How To Make Your Website Mobile Friendly

Now a days mobile phones have become one of the most essential gadgets of our everyday life and it is almost impossible to think our lives without these handy gadgets. Gone are the days when these small pretty gadgets were used to make calls and send receive messages only. Today these are one stop solution [...]

Share and Enjoy:

Why Do Good SEOs Cost So Much?

Working as an SEO consultant, many times I have come across situations where I have to explain why an SEO needs to devote sufficient hours consistently on any website to rank it on top SERPs and also maintain its position. The two most important concerns and demands raised by the clients are:

* Show me the result in one month
* Why should I pay so much for something which is so simple and when I can get the (same services)? at a cheaper cost?

Well to answer the first question, I have simply one thing to say that SEO is not a rocket science. Every recipe has a minimum cooking time and to prepare a wholesome and delicious meal (read great SEO results), one needs to put hours, days and months of hard work and consistent efforts. There are definitely many ways and techniques that are categorized as black hat SEO techniques, which may help you to get quick results, but one thing is sure. These results are not long lasting and your website is definitely going to be penalised the moment search engines find out the trick. Every SEO consultant who practices white hat ethical SEO approach would not approve of these techniques and will require a minimum time frame to show you the results. Have faith in them and trust me, you won’t be disappointed.

Share and Enjoy:

5 Most Effective Tips on Keyword Research

Posted by Shilpi on November 17th, 2011

Keyword research and analysis is the first and foremost task towards an effective SEO campaign. If done correctly, half the battle is won. Expert keyword research is the foundation to a successful SEO campaign.

Real keyword research requires not only research but analysis also. There are so many aspects of keyword research and analysis that can get amazing results and can not be left to chance.

Following are 5 tips for effective keyword research analysis:

1. Page Specific Keywords: You should always decide the specific keywords for any webpage before starting copywriting for it. Target your niche keywords and phrases for each page and keep them no more than two to three per page to achieve the desired results. You can always go for the long tail keywords but restrict the main search phrases to two to three only.

2. Country and Region Specific Keywords: Always keep in mind that the search terms should be country specific. Even though a country is English speaking, the terms used for a particular product and object may differ. For instance, UK and USA may have different expressions, terminology and spellings (i.e. colour, personalised). In UK what is known as bespoke is nothing but custom made for USA. So it becomes very important to consider the geo location of your target audience while researching the keywords. This helps in increased traffic and also helps your visitors to identify with you and your website.

3. Latent Semantic Indexing (LSI): As discussed in my previous post, Latent Semantic Indexing (LSI) is a vital element of a successful SEO campaign. Practice LSI while doing the keyword research and developing content the site.

4. Keyword Analysis: Once the majority of the keyword research has been done for a site page, it’s time to plug those terms into the search engines to determine:

If it is really the desired niche keyword for that page
To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
Are the other sites listed for your keywords truly your competitors?
Are the sites listed for your keyword even related to your industry, products or services?

5. Ongoing Keyword Research: While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO strategy, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change. Maintaining ongoing keyword research is essential for best practice SEO.

To be certain of your keyword data, accurate keyword analysis should be performed – and cross referenced – across multiple expert keyword tools.

Share and Enjoy:

Integrating SEO with SEM

Posted by Shilpi on September 12th, 2011

SEM or Search Engine Marketing is a division of online marketing that seeks to promote any website by increasing its online presence and/or its visibility in Search Engine Result Pages. Some of the methods or techniques which are being used for SEM are Search Engine Optimisation (SEO), sponsored or paid listings (PPC), online banner advertisement, affiliate marketing etc.

Technically, banner advertising and affiliate marketing are parts of Internet Marketing instead of SEM but I have included these under SEM because of the fact that usually affiliates adopt general SEO techniques to rank the affiliate websites in the organic or natural search listings. Similarly online banner advertisement relies majorly on the number of visitors and page visits to any website.

In this post, I am not going to explain the techniques but would focus on the fine line which differentiates SEO from SEM and the methods which can help us to integrate any SEO strategy with marketing plan to generate more online business.

SEO is actually one element of SEM which means optimisation of any website to make it Search Engine friendly and get higher rankings in the organic search results. Various website designing, web architectural, web usability, accessibility, technical and content guidelines are followed to make a search engine friendly website. But this much is not enough for a complete SEO process. Unique title and meta tag creation, off page optimisation and other techniques are involved to configure the website with the targeted keywords and rank well in the Search Engine Result Pages (SERP)s.

The common notion is that the SEO task is accomplished once the rankings are achieved for the desired keywords. But this is not true as higher ranking in the SERPs do not ensure increased business. There are various other factors which decide users’ clicks and/or conversion rate of any website and hence the fate of its online business. Following list explains how we can increase clicks to a website and enhance its online business:

1. Keywords: Keywords are the foundation of any successful SEM plan. Proper and thorough keyword research helps in laying a solid foundation to the plan. The chosen keywords must satisfy two major criteria: relevancy and popularity. There can be numerous search phrase related to the theme of any website which can draw innumerable visitors to the site. But here the question is conversion and not the junk traffic. Increased traffic does not always mean increased sales. One should always keep in mind the geo location, demographics etc. while choosing the keywords. Also the keywords should be able to convey the purpose of the webpage. If the page is selling any product, then the search phrases should be able to tell the web surfers the actual purpose of that page.

Let us take the example of an ecommerce website that is selling only handmade paper. If generic words like paper, handmade paper etc. are used as the keywords, then the possibilities of driving more traffic are much higher. But how many of the clicks will get converted when a user looking for information on paper or handmade paper finds out that the site is selling handmade paper? In this case if the keywords buy handmade paper and/or handmade paper supplier are used, then the conversion rate would be much higher.

2. Title and Description: Title tags are one of the most important SEO ranking factors. But it is one of the most important conversion factors also. If the title is simply a set of keywords separated with delimiters, then it fails to attract the potential buyers. The title and description tags of a website should be sale statements with the strategic placement of the keywords.

3. Landing Pages: Do not ever mislead the visitors and send them to a wrong landing page. Many times, pages like about us, contact us sections optimized for potential keywords to increase the range of keywords. This leads to a big disaster for the SEM plan of any website as the users get irritated when they are looking for some good handmade paper bags and eventually land on the contact us page of handmade paper bags manufacturer.

4. Irrelevant Textual Content: A lot of textual content on the pages merely to accommodate the keywords is not advisable. This confuses the visitors and diverts their attention. If you really want to say something, then only add unique and relevant content on your page else restrict the page content to short and crisp text strictly related to the theme of the page.

SEO and SEM go hand in hand and we can not consider them in isolation as the final aim of the internet marketing plan for any website is to increase the online visibility and the business. So don’t just do SEO for your website, do SEO in integration with SEM to achieve the goals on a broader canvas.

Share and Enjoy:

Search Engine Ranking: Is It Enough to Generate Online Business?

Posted by Shilpi on August 29th, 2011

To rank well in the top SERPs does not fulfill the pre-requisites of business generation in the virtual world. A top ranking site with less or no reputation at all is likely to generate much lesser traffic or leads as compared to a website with good credibility and brand presence.

Your online reputation says a lot about you or your firm. This decides the fate of the business you are likely to generate through Internet. Your online reputation is the complete picture a prospect can access by visiting your website or by typing your name into their Web browser and reading what has been said about you.

Now, the question arises, how you can create or manage brand popularity in this virtual world? The answer is through socializing. To create your brand in the world of Internet, spend some time networking with common interests and welcome business inquiries. These activities can be carried out by exploring second generation Web communities and social networking sites. These activities don’t replace your prospecting efforts, but they can enhance them.

With the advancement of technology, it has become pretty clear that Web 2.0 will revolutionize business practices. Web 1.0 was all about getting your message out to your target audience. It was more like a one way communication through the more traditional media like websites, e-mail and banner ads. Today the scenario has completely changed in the world of marketing and advertising. Today, consumers are controlling the online environment and the consumer or the audience is not listening anymore, but the audience is creating, selecting and participating.

Web 2.0 is all about conversation and participation. With various tools and techniques such as social networks, wikis, blogs, social bookmarks & tagging etc. the user -not the sender- controls the message.

You can build your relationship with your target audience and grow your network with them through social networking sites, such as LinkedIn, Facebook, Myspace etc. Wikis and forums are other handy tools to communicate with your customers. You can also develop a conversation with like-minded individuals on blogs. The choices are endless. Only, you have to select the most feasible techniques that can work well for you.

So, now don’t just try to get that top ranking in the Search Results, but start developing a relationship with your target audience, socialize with them and make your presence felt on the WEB.

Share and Enjoy:

Establishing Credibility with Returning Visitors

Posted by Shilpi on August 23rd, 2011

The main objective of businesses while getting into Search Engine marketing is driving traffic to their websites and getting higher ranks in the SERPs. Full effort goes into driving new visitors to their websites and almost all SEO strategies devised by webmasters revolve around this objective. Perhaps this is the greatest mistake the webmasters and business owners can make. It is a fact that new visitors help in pepping up the traffic influx of a website but one can not ignore the importance of old or returning visitors.

Studies done on online visitors’ behaviour have revealed that for any online transaction or shopping, the deal is closed with the seventh visit. This means that the prospective buyer visits your site for seven times before making any decision and purchasing or moving ahead with your offers. This gives you a very strong reason not to neglect your returning visitors to establish your online business. Credibility and branding plays a major role for your business.

To achieve your goals, you should formulate strategies to bring back old users to your website Apart from catering to new visitors. Retaining users is not as easy a task as it sounds to be. The first and foremost requirement for the same is that your website should have appealing and substantial content. It should be something that users have not read before and which can hold their interest, something that interests them enough to make a return visit, and above all, something that benefits them. Another step towards generating return traffic is by constantly upgrading your website which can ensure that users will not find your site boring or static. All web users have certain favourite sites which they access frequently for getting information related to their fields of interest. If you can get your site to this level, it’ll definitely spell success for your SEO campaign.

You can analyse your web analytics data to analyse customer behaviour who have visited your website. The log files of your website will also provide a good insight into visitor reactions, thus helping you identify pages that are retaining or repelling users. This return traffic will ultimately go on to benefit your campaign in a major way. Use it to establish your credibility and enhance your online business.

Share and Enjoy:

Are You Fulfilling the Purpose of Your Website?

Posted by Shilpi on August 2nd, 2011

Life has a purpose and so a website has. The purpose of your website depends solely on what you want to achieve through it. Let’s examine concepts behind various types of Web sites as you look for the model that fits your organization the best.

Advertisement
Prospect Generation
Direct Sales
Business-to-Business Sales
Customer Support
Education

Whatever be the purpose of your website, it can only be achieved when it reaches to maximum number of prospects. And this can only be achieved when your website ranks well at the top result pages of the Search Engines. Your website must mark its presence in the search results otherwise it is possible that you are offering best of the services and products, but still you can not sell them because there is no web traffic. When your website ranks high on SERPs, it attracts maximum online visitors, thus helping achieve your business / website goals.

To be ahead in the competition of the online world, your websites needs to be search engine friendly and here SEO comes into picture. SEO can make or break the purpose of a website. It’s the job of a good SEO consultant to keep a website ahead of its online competitors thus fulfilling its purpose.

As an SEO consultant, I have worked on number of websites with varied purposes, but the most sites I have come across are sites seeking to generate business and revenue through online world.

You would not like it at all that you lose the major chunk of your business that is sure to come from the Internet. To succeed, a website must be a carefully targeted, wisely-designed, pay-its-own-way tool which adds to the bottom line. In such cases, Internet marketing experts advise to implement SEO strategies so that your website can also rank well at the top Search Engine Result Pages (SERPs). SEO can help you reach to your new prospects and increase revenue from your website through online sector.

Through search engine optimization you are earn big revenues. You can seek advise from an Internet Marketing expert and SEO consultant who can guide you on preparing and implementing an SEO strategy that will work for the Search Engines. He / She can also guide you on other aspects of website designing, usability and accessibility to make your website more Search Engine friendly and usable.

So, to fulfill the purpose of your website, make it Search Engine friendly, implement ethical SEO techniques and see the web traffic flowing to your site.

Share and Enjoy:

Successful SEO Campaign – 10 Basic Thumb Rules

Posted by Shilpi on April 7th, 2011

Search Engine Optimization is the stepping stone for developing Internet Marketing Strategies for any website. It lays the foundation for the success of web marketing and advertising for any entity. If you want to increase the online presence of your website, then SEO is the first step. In one of my previous posts, I have already discussed about 5 key points for preparing a successful Internet Marketing plan. After planning, comes the execution part. Execution of a plan holds the equal importance as a the plan because, if the plan serves as the foundation of your Internet marketing process, execution works towards building the actual structure.

The basic performance of any successful SEO campaign can be measured by examining the ranking of the website in the Search Engine Result Pages or simply SERPs. SEO is an ever evolving and fast moving field. There are several techniques which can be followed to accomplish the task but the big challenge is to decide the techniques which should be adopted for any particular campaign to get the desired results. The best practice is to do proper planning before proceeding with the SEO process and adopt a combination of the most suitable techniques which depends entirely on the website theme and goals. The success depends upon how intelligently you use that technique.

The new and evolving trends are always good to try and experiment but don’t forget to implement the basics of SEO. There are 10 basic thumb rules, which, according to me should always be followed to create a solid foundation. These are:

1. Unique Titles and Meta Tags: All the pages should contain unique and descriptive titles and meta tags.

2. Original Content: There is a proverb which is very famous in SEO fraternity that content is king. So always put unique, high quality and informative content on your website.

3. Quality Link Backs: Get quality back links for your website. Don’t run for junk, high in quantity links.

4. Ethical Approach: Don’t try to fool the Search Engines. Always adopt the ethical approach to optimize your website. It may take some time to show in the SERPs, but believe me the results will be long lasting.

5. Website Architecture: Have a proper architecture and navigation for your website. It helps the Search Engine spiders to do deep crawling of the site.

6. No Unnecessary Code: Remove all the junk or unnecessary code from the site. Make it a neat and clean website.

7. XML Sitemaps: Always create and submit xml sitemaps at regular intervals for proper indexing of the website.

8. No Broken Links: Check and remove all the broken or not found links from your website at regular intervals.

9. Regular Updation & Fresh Content: Search engines love the websites which have something new to offer to the visitors. They do not like dead sites. Update your website regularly with fresh and original content.

Be Consistent: Consistency is the key to success. So keep on working on your SEO project to reap the benefits.

The 10 points mentioned above are the basic SEO ranking factors and if followed with proper planning, show the sure shot success path to a successful SEO campaign.

Share and Enjoy:

The Power of Branding

Posted by Shilpi on January 28th, 2011

A very famous proverb goes: What is in a name? A rose will still smell the same, even if it is called by another name!

However, with the advent of latest technology and changing trends, the time has come when we need to do some rethinking. Today, everything is online and virtual: virtual money, online business and so name or rather Branding is the most important facet for anything. Not just any business, but for any particular entity, branding is the key word. A brand is the identity of an entity. Just think of Marilyn Monroe and the first thing that comes in your mind is flying skirt. When we talk about online business, the brand identity is the foundation for building a relationship with your customer beyond product, distribution, pricing, or location of your business. It plays an integral part behind the success of any product. Brand is the relationship that secures future earnings by securing customer loyalty.

Usually consumers have lot of choice of products in the same market segment so brand loyalty plays a very important role for your business growth. A company with high credibility and brand loyalty succeeds in keeping consumers re-buying their product rather than going to a competitor. Statistics tell that it takes 5 times as much money to gain a customer as it does to retain one. Moreover a satisfied customer also helps in generating word of mouth publicity which increases your potential customers.

Branding goes beyond marketing. All aspects of your business should reflect and support your intended brand to create a long term and fruitful relationship with your customers.

A lot of effort goes in developing a brand. It involves more than just picking a catchy name. The following steps may be followed to create a brand:

Define your brand
Determine the objective of your brand
Identify your target audience
Identify the barriers and crush them
Package your brand
Sell and market your brand

Branding plays a very important role in case of online business, as in this case, you are using a very different medium to interact with your customers. Following medium and techniques can be used to communicate the right message to your target audience and create a powerful online brand:

Logo
Domain name
Highly impressive and user friendly website
Internet Marketing
Social Media Marketing

Logo: A meaningful and appealing logo with a global appeal creates a long lasting impression in your consumers’ minds.
Domain name: The domain name should be unique, easy to remember, short and if possible should reflect the image of the company.

Website: An innovative website template, with good and user friendly navigation structure, product display and description, meaningful images, authentic contact information will help in building a unique shopping experience for your consumers and they will turn into repeat customers.

Internet Marketing: Internet marketing will give your website the right exposure in the online world and consumers will be able to find you more easily.

Social Media Marketing: Social media marketing and optimization like blogging, social networking etc. will help in creating fans. Fans can do wonders for your online business as they help in generating word of mouth publicity which is the Mantra of Branding.

So now, don’t just think of marketing, start creating a brand identity which is the reflection of your business.

Share and Enjoy:

Analyse Your Competitors for a Successful Internet Marketing Strategy

Posted by Shilpi on December 17th, 2010

Competitor analysis in marketing and strategic management, as defined in Wikipedia, is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats.

As a search marketer, you should be aware of your competitors, their strengths and weaknesses, and their overall online activities. Very often, competitive intelligence and analysis is taken for granted in the search industry and the search marketers rarely spend any time getting to know the competitors. You can learn a lot of things by studying your competitors and pick up new tricks and techniques from them. A complete competitor analysis would study in detail all aspects of each of your competitor’s internet marketing strategy.

Analyzing your competitors will help you to understand their strategy, their tactics, their level of success, etc. which is very crucial to the success of your online marketing strategy. One good method of studying your competitors is by signing up for their emails, read their content and get to know their sites.

Google alerts are good tools to keep a track of your competitors. These alerts notify you when something changes for your competitive keywords as well as when you and your competition are mentioned online.

Why Competitors’ Analysis?

Competitor analysis has various important roles in your internet marketing strategy. It helps you to:

understand your competitive advantages/disadvantages relative to your competitors
generate understanding of competitors’ past, present (and most importantly) future strategies
provide an informed basis to develop strategies to achieve competitive advantage in the future

Questions to Be Asked While Analysing the Competitors

The following is a useful list to keep in mind:

Who are our competitors?
What threats do they pose?
What are the online activities of our competitors?
What are the objectives of our competitors?
What internet marketing strategies are our competitors pursuing and how successful are these strategies?
What are the strengths and weaknesses of our competitors?

Competitors’ analysis is not a one time thing but a regular process that is needed to stay ahead. The industry is always changing and so you need to do constant research and study of your competitors to stay on the top.

Share and Enjoy:

25 Free Link Building Tips

Posted by Shilpi on November 13th, 2010

25 Great Ways to Get Free One Way Backlinks for Your Website:

Write articles and submit in niche article directories with a link back to your website in the resource section.
Write informative articles so that other sites reprint and publish it on their sites with your link in the resource.
Participate in forums and create a signature link that points to your website.
Comments on other blogs with a link back to your website.
Do viral marketing for your website.
Participate in yahoo answers and put a link to your website in the signature.
Participate in Google Groups.
Write news worthy press releases and publish in Online PR sites.
Submit your site to free web directories.
Create a blog and do the postings regularly. The most important thing is post great content which attracts visitors and gets you link.
Review a product or company and if your remarks are positive, email the company and ask to feature your remark in their press section.
Add a link for “bookmark this site” on your site.
Create a freebie product like ebooks, whitepapers, free and original tools etc. to give away.
Hold a competition or opinion poll for the Top 10, 50 or 100 (you can decide the number) websites in your niche. Post the result and watch lots of the sites giving you a link back to say what their position was.
Submit relevant and informative videos to video sharing sites like YouTube and Metacafe with lot of substance. Don’t forget to include a link in the description and within the actual video.
Create pages on places like Facebook, Squidoo, Hubpages etc. and put links to your website.
Place free classified ads on relevant online classified sites.
Conduct an open survey and publish the results. Also make sure you let people know about it.
Try to get listed in Google’s News search but make sure that your site contains unique and quality content.
If your company is fairly good and reputed one, create a page about it in the Wikipedia.
Submit a story to Digg or del.icio.us that links back to an article on your website.
Publish RSS feeds for your content.
Review related websites on Alexa.
Swap some links (but make sure don’t over do it) with relevant partners.
Start networking and creating a positive buzz to attract traffic.

Share and Enjoy:

Class IPs and Their Importance in SEO

Posted by Shilpi on August 25th, 2010

IP addresses hold a very important place in the world of SEO and Internet Marketing. It’s a major factor that decides the fate of the ranking of any websites on the top Search Engine results pages (SERPs). Before preparing the SEO strategy of any website, any SEO consultant should also consider the IP address. IP addresses also play a major role in the backlink strategy of websites. If neglected, this may lead to SEO spam. There are many other factors which should be considered when preparing an Internet marketing plan to avoid SEO spamming, but in this article I will discuss the IP addresses.

Before discussing the importance of IP address in SEO field, let me first describe it in brief.

What is an IP Address?

Every machine or computer on the Internet has a unique identifying number which is known as an IP Address. A typical IP address looks like this:

216.27.61.137

IP addresses are normally expressed in decimal format as a dotted decimal number (like the one shown above). This is done to make it easier for us (humans) to understand and remember the address. But computers communicate in binary format (0 and 1). Thus the same IP address in binary format would look like:

11011000.00011011.00111101.10001001

The four numbers in an IP address are called octets, because they each have eight positions when viewed in binary form. If you add all the positions together, you get 32, which is why IP addresses are considered 32-bit numbers. Since each of the eight positions can have two different states (1 or 0) the total number of possible combinations per octet is 28 or 256. So each octet can contain any value between 0 and 255. Combine the four octets and you get 232 or a possible 4,294,967,296 unique values!

Classes:

Five classes of IP ranges are available: Class A, Class B, Class C, Class D and Class E. Each class allows for a range of valid IP addresses. All IP addresses are broken down into 4 sets of octets that break down into binary to represent the actual IP address.

The octets are used to create classes of IP addresses. The octets are split into two sections: Net and Host. The Net section always contains the first octet. It is used to identify the network that a computer belongs to. Host (sometimes referred to as Node) identifies the actual computer on the network. The Host section always contains the last octet. There are five IP classes plus certain special addresses:

Class A – IP addresses with a first octet from 1 to 126 are part of class A. The other three octets are used to identify each host.

Class B – IP addresses with a first octet from 128 to 191 are part of this class B addresses. Class B addresses also include the second octet as part of the Net identifier.

Class C – Class C addresses are commonly used for small to mid-size businesses. IP addresses with a first octet from 192 to 223 are part of this class. Class C addresses also include the second and third octets as part of the Net identifier. The last octet is used to identify each host.

Class D – Class D IP is used for multicasts and has a first bit value of 1, second bit value of 1, third bit value of 1 and fourth bit value of 0. The other 28 bits are used to identify the group of computers the multicast message is intended for.

Class E – Class E is used for experimental purposes only.

Below is a listing of these addresses:

Class Address Range Supports

Class A 1.0.0.1 to 126.255.255.254 Supports 16 million hosts on each of 127 networks.
Class B 128.1.0.1 to 191.255.255.254 Supports 65,000 hosts on each of 16,000 networks.
Class C 192.0.1.1 to 223.255.254.254 Supports 254 hosts on each of 2 million networks.
Class D 224.0.0.0 to 239.255.255.255 Reserved for multicast groups.
Class E 240.0.0.0 to 254.255.255.254 Reserved.

Importance of IP Address in SEO?

To increase the backlink of websites, in the era of spam, many webmasters started creating multiple website on same server, linking each other thus trying to improve the ranking of the websites on the SRPs.

Search Engines identified this issue and started avoiding links coming from similar IPs. The websites hosted on Class A and B IPs hold the most value in terms of getting link juice and strengthening the authority of any website, but there are limited number of websites hosted on Class A and B IPs due to the cost factor. Majority of the sites are hosted on Class C servers and so it becomes very essential to check whether they belong to different IPs or not.

As it is very easy to get different D class IPs on same server, Search Engines also started avoiding Links from same C Class IP. So when Search Engine find that you’ve a link coming from same C Class IP on which your website is located, the backlink will not have any importance.

So for a successful backlinking strategy, it is always advisable to get links from websites on different C class IP. If you source more than one link from same C class IP, you will get benefit of only one link. Please note that you will not get penalized if you’ve link coming from same C class IP, but you’ll not get any advantage either.

So if you are doing the link exchange specially if you don’t have your own server, do check if the person you are linking to has a different C class IP than yours.

Share and Enjoy:

Establishing Credibility with Returning Visitors

Are You Fulfilling the Purpose of Your Website?

How To Make Your Website Mobile Friendly

Why Do Good SEOs Cost So Much?

5 Most Effective Tips on Keyword Research

Integrating SEO with SEM

Search Engine Ranking: Is It Enough to Generate Online Business?

Establishing Credibility with Returning Visitors

Are You Fulfilling the Purpose of Your Website?

Successful SEO Campaign – 10 Basic Thumb Rules

The Power of Branding

Analyse Your Competitors for a Successful Internet Marketing Strategy

25 Free Link Building Tips

Class IPs and Their Importance in SEO

Featured Video

Categories

Featured Articles

Recent Posts

Recent Comments

My Favourites

Translator

Categories

Featured Articles

Recent Posts

Establishing Credibility with Returning Visitors

Are You Fulfilling the Purpose of Your Website?

How To Make Your Website Mobile Friendly

Why Do Good SEOs Cost So Much?

Featured Video

Categories

Featured Articles

Recent Posts

Recent Comments

My Favourites

Translator

Popular Topics

Categories

Featured Articles

Recent Posts