There’s no doubt about the fact that your site should rank high than your competitors on Google, But, what if you don’t have idea about SEO and tricks that how you will get your e-commerce site on the top? If you’re slipping out from clicks, then you’re probably missing out sales.
It does not matter you just get started with a new website or improving an existing one, this blog guides you to some tactical suggestions for stepping forward to your SEO game.
Before doing any exercise on your SEO work [on-site or off-site], you have to start with doing research – on keywords & research on competitors.
Doing adequate research on a particular keyword is the most important piece of SEO. Targeting the wrong keywords may spoil your campaign by generating low traffic & fewer conversions, and no business likes that!
You need to focus on three primary segments while conducting keyword research:
1. Produce keywords for your homepage & product pages
When times come to optimize the most necessary pages of your website, you must consider respective search volume, & ranking difficulty.
I recommend going for keywords which are highly relevant to your brand & services, that could have a high exact search volume in Google’s free AdWords Keyword tool, and which faces a low difficulty score from Moz’s keyword tool.
If you carefully don’t create keywords, then you will remain far from broad or too competitive. If the competition is too hard, you might end up with a high bounce rate & low conversion rate owing to people who click through to your site & not finding what they look for? More so, go after keywords along with high competition, it will take a long time to grab a higher ranking.
For example, if you manufacture RO machine water filters, you should avoid broad keywords like “purified natural water” or “organic filtered water,” as this is not special keywords for people who are looking for RO machines. Also, these keywords have tough competition, and your site, perhaps won’t rank for them against big manufacturers.
2. Pinpoint keywords for blog topics
Creating an article that can assist in ranking high for your e-commerce business for additional keywords which might have no place on your main website. Moreover, it can capitalize on long-tail keywords for your blog.
Note: – What is a long-tail keyword anyway? This is a unique search term that people use to find content online. It comprises more than one word.
3. Avoid keyword scratch
Keyword scratch occurs during multiple pages of the same website works to rank for the same keyword.
The problem with it is quite confusing to the search engines. You end up forcing them to select which page is more necessary for that particular keyword in a group of WebPages. It slacks your ability to gain traffic for specific keyword.”
So, what does it mean? This means you need not even write a blog post by using a keyword that you target on for one of the pages of the main portion of an ecommerce website.
What is SEO?
SEO is the short form of search engine optimization, a technique that triggers the traffic on websites. It improves the ranking of your content on search engines like Google, Yahoo, Bing etc. In digital marketing SEO is a common technique proficient for internet marketing.
Why does it matter?
SEO friendly websites increase the visibility of the website on search engines on basis of their content; these results are organic and earned which means these are not paid advertisements on the web. For example, if you search with ‘ABC’ on Google all contents relevant to ‘ABC’ will show first in the result list, because the content of your search is SEO based. This helps the website to reach their target audience easily and also the searcher gets the relevant content at one go.
Worldwide people are using the internet for generating money, they have found that a creative content easily ranks at the top of search engines result; in short, they have saved money instead of buying an advertisement.
How does it work?
SEO is no rocket science it’s simple and yet logical. It is used to ensure that customer can easily find their desired results in the vast ocean of web contents. A good SEO expert always puts logic first to build a robust strategy.
Check the following for better understanding:
- Content: Your website content should qualify the high standards. The website must be functional and proficient for usage. Include keywords on images, for better response. The functional website generates more traffic that results in lead generation.
- Keyword: This is the backbone of SEO because people search with words on search engines for desired results. Research your keyword well and do not forget to mention them in your content. There are SEO tools available like Google AdWords, where you can research your keyword and also check the keyword density.
- Links: It is very important to keep your customers engaged in your website; here links are the most effective. Do interlink your articles on your website, so that the customers can get desired results. This will improve your traffic.
- Plagiarism: Plagiarism is copy pasting your content from different websites. This is highly unprofessional and reflects as negative SEO copy. Never ever copy your web content from other sites as this will affect the ranking on search engines and you will lose ranking and traffic.
- Update: Keep updating your website for desired SEO results with the latest trend of keyword usage. Never change the domain name, as this has negative effects on SEO, also use specific keyword related domain name for better results.
SEO is one of the most potential internet marketing strategies that help to cut down the advertising cost. Using simple SEO techniques can boost the traffic to your website. One may also join an advanced SEO course to learn the nitty gritties of the techniques.
Search engine optimization is still a top contender when it comes to a business marketing itself online. This method has numerous perks for any business, if performed effectively. Even for small businesses now SEO provides a range of benefits.
With the focus of providing more relevant answers to users, leading search engines like Google today have started showing results according to the geographic locations from which the query is being made from. For example- a person searching for flower delivery in Delhi will not be shown flower services of Noida, first but of shops that offer such services in the nearby vicinity. Thus, for local businesses now getting ranked higher has become easier as long as optimizations are carried out properly. This is why one should look to hire a professional firm for small business SEO services. Either this or another great option is hiring a professional SEO expert or even an outsource SEO company in India. But whatever you choose the goal should be getting the best organic optimization solutions.
Some useful tips when it comes to SEO for small businesses include:
- Do comprehensive keyword research- It is important to find keywords that are relevant to what your business is offering otherwise they are of no use. There are tools available online that can help you find keywords that are being searched for both nationally and locally. It is also important to note that sometimes the keywords that can be beneficial to you will not be the most popular ones but nonetheless using them can be good for your online marketing strategy. Also make use of long tail keywords as they are more specific.
- Have the right keyword density- Yes keywords are important to use but that does not mean your over stuff them without any relevancy. Make intelligent use of these terms for any type of website content
- You can also spread out the left over keywords through your site but place them strategically. You can even hyperlink few keywords
- Keep writing and updated fresh content and try and keep it useful for the user- Content is great for SEO, as long as its high quality and provides good value to users. Thus, create only such content pieces
- Design you landing page to attract clients more effectively
- Use social media to your advantage and make profiles on all top sites- The better reputation you have on such platforms the more chances it increases for organic optimization success
- Remember longer content tends to rank higher as long as it’s good
- Make use of optimized images
- Get listed on local directories thus providing the extra leverage to overall online marketing g strategy
- Be updated on the recent trends and monitor regularly
With these tips along with expert SEO services any small business can look to establish a strong online presence and attract more people towards itself.
Google is always experimenting and look for an advancement to endow a super search engine experience for the users. But each and everything has its own positive and negative sides which truly impacts on the consequences so we are going to discuss in this blog what are the impact of these changes which have been made by the Google recently in Adwords.
The biggest search engine of the world changed the layout and search results making some changes in both Adwords and Google Analytics, including “mobile first” bidding support and longer text ads and more. In Google performance summit of annual event where key Adwords and Google Analytics customers, new features, product plans, research and more things had been shared. Google Adwords is great for the businesses to sell products.
So the change in Google Adwords is affecting the layout of search results. In the right-hand sidebar, there no any search result will display. About four search ads will display at the top of the search results page above organic search. However, around seven organic search results will be down to paid search results. Furthermore, Google can show sometimes Product Listing Ads (PLAs) in the right sidebar but for all purposes, you can say goodbye to the old right sidebar search results.
What Should We Expect
Google Adwords advertisers should expect an unusual ride in the weeks that has to come because with this move Google has reduced the number of search slots on the results page for up to 11 down to 7. Demand will be high, especially for ad positions 1 4. Advertisers who are looking for this coveted position should pay more as CTR for these positions seems to also be going up onto 14x by some accounts.
So prepare yourself to increase your cost per click (CPC) as demand increases, and be sure that you are assiduously tracking conversion and ROI to ascertain that you are not a loser of these changes. Paid campaigner will be a winner from these changes of Google Adwords Despite doing plenty of SEO work you cannot get high rank overnight but from the bidding and buy a top position from Adwords can get a higher rank overnight
Impact of Paid Campaign PPC
Data across thousands of industry accounts which determined evidently that side and bottom ads account is just about 14.6 percent of total clicks. However, ads in the top get 14x higher click-through rate than the same ad for the same keyword on the right side. While Ads in the top positions get 14X higher click through rate than the same ad for the same keyword on the right side.
We need to know that such changes only will impact on the desktop which now less than half of all searches; So really, this will put an impact on 7.3 percent of queries.
Wait, You should also know that the Adwords ads will continue to display at the bottom of the SERPs. So, now we’re discussing much less than 7.3 percent of clicks being impacted by the change.
Apparently, including the fourth ad spot, and up to three ads showing below the organic search results, that’s the same as we did reorganize the naming of ad positions.
Moreover, two-thirds of SERPs even now have less than four ads above the organic results, so there’s plenty of space to offset those “lost” impressions and clicks.
Also, there are significant incremental advantages for PPC marketers. For example, now all ads may use call out extensions, site link extensions, location extensions that were earlier only a benefit of top of page ads.
Furthermore, the ads appear more highlighted and native can prove beneficial for search advertisers, now that many searchers can’t tell the difference between organic and paid results.
Finally, PPC marketers are the winners in this regard. This change solves the top versus side ads issue, where sometimes your ads include extensions, and sometimes don’t.
As far as I can see that no impact on Adwords auction dynamics such as clicks, impressions, CPCs and so on. These changes are well balanced. Yet search ads haven’t seen a noticeable change in cost-per-click:
Changes Will Affect Natural Search and ROI
This change will put the enormous impact on natural search performance. On the computer screen only the first natural search result will display above the fold. Users need to scroll down the screen to get more. That’s why competition would be high to secure first natural search position. Now the chase for this slot will be even tougher from now onwards. Some sites will have to redouble their efforts to get better results of SEO. Hence, the full extent of the impact of this latest Google Adwords change is not clear, so don’t try to make mistakes.
As we discussed that paid campaigners will be a winner side of the changes and for sure they will get high returns from the clicks. Just you have to start tracking your Adwords performance to set up conversion tracking. By this, you will be in a much better position to ensure your Adwords is really driving ROI. So we can assume that paid campaign can be resourceful for your site.
Okay, so this might be a revolutionary change or we will have to see some more changes in the future but accept this as a big change. From my point of view, you don’t need to be panic. As we are expecting this is reasonably well for the vast majority of PPC advertisers will enjoy better luck than before. Obviously, some may be a loser, same things happen with every change, some changes are good some are bad for someone, you just have to give your total to be successful.
Whether you like it or not, what consumers choose to share about your business amongst each other can make or break your chances of success. Are you aware of what the overall perception of your brand is on the internet?
While blogs were conventionally high influencers with respect to consumer purchase decisions, the top place is now taken over by social media networks, where consumers believe that they can find more unbiased information directly from other customers.
Furthermore, they are also able to keep up with the activities of the company, learn more about the products and engage directly with the business.
Having said that, it is evident that establishing an internet presence and executing a successful reputation management strategy is critical the success of your business.
Here are seven tools that will help you monitor the reputation on the internet:
1. Creating Google Alerts – With this tool, you are able to receive email alerts every time your brand is mentioned anywhere on the World Wide Web. By simply setting up an alert based on specific keywords that are relevant to your business and its offerings, you can leverage this Google optimizer tool to monitor your reputation on the internet.
2. Social Management Tools – There are a number of platforms developed for specific or multiple social media platforms that help you track your brand’s mentions and respond to them as and when required.
3. Adopting hasthags that are Branded – With more and more social media platforms such as Twitter, Instragram and Facebook permitting the use of branded hashtags, effective use of them can help encourage a lucrative dialogue and also make it easier to track your mentions. You can also use these hashtags in your blog post to make it easier for readers to mention you when they share your posts.
4. Leveraging the ‘Better Business Bureau’ Profile – This platform is often preferred by consumers who are looking for credibility. From the perspective of business owners, this platform allows you to track the coverage of your business, dispute negative or incorrect comments and find ways to build trust with existing and potential customers.
5. Moderating Comments on Review Sites, Forums and Online Marketplaces – A large number of online shoppers rely on online marketplaces and review sites to learn more about consumer experiences with your brand. It is strongly recommended that you proactively monitor and respond to the comments to make sure that accurate information reaches your potential customers.
6. Investing in a Help Desk System – Employing a community manager or help desk system is a great way to manage feedback and complaints in a systematic manner. Using these systems help establish an organized method for addressing your issues and prevent unanswered or delayed responses. Your community manager can act as the face of your business on social platforms.
7. Monitoring what your Competitors are Up to – Keep a consistent track on your competition’s online activities. Make a note of their successes and their failures and use these lessons to refine your online approach. Doing so will also help you understand how consumers interact with other brands in your industry and what it is that they expect out of your brand.
With these key lessons you will be able to build successful strategies and a positive online reputation.
When I was a kid, I used to be very much fascinated by the fairy tale and cartoon characters. I loved the fairy tales and the lovely colourful characters in them. Today so many years have passed, but still I love those stories.
Well why I am talking about fairy tales on an Online Marketing blog? If you analyse deeply; you will realise that the stories we tell and read to the kids have some morals hidden in them that teach them some really important life lessons.
OK then what lesson we got from the tale of Goldilocks and the three bears? As an online marketer, I can say a huge guidance on how to build a good SEO strategy.
The moral that we have learnt from the story of Goldilocks is:
Excess of anything is bad. Everything should be adopted and applied in the right proportion.
The following infographics will elaborate each and every aspect of a good and effective SEO strategy the Goldilocks way:
A woman is a complete package!!!
So Beautiful: To take anyone’s breath away (When she dresses, she dresses to kill)…
So Confident: As to boost any top shot’s strategies…
So Loving: To nurture any child’s dream…
So Emotional: To cry at any Saas Bahu sagas…
So Sporty: To excel in any sport…
So Intelligent: To establish any great business empire…
Yet So Creative: To create a life…
Let me take this opportunity to wish you a Happy Women’s Day
May the glory and glamour of womanhood be abundantly bestowed upon you…
The willingness to listen,
The patience to understand,
The strength to support,
The heart to care & just to be there….
That is the beauty of a lady!
Happy Women’s Day!
SEO is no more about keyword optimisation and back link creation. It has come a long way since its advent and in today’s scenario, has become a little more complex with the introduction of microdata and continuous Google’s algorithm updates against web spamming.
Today, content has found a significant place in the world of Google ranking and webmasters who create regular, fresh, unique and useful content have nothing to worry about. The cherry on the cake is Schema.org and proper incorporation of Schema.org markup on the pages of your website may significantly boost its search rankings.
The new school of SEO has introduced many new terms and Schema markup is one of them. However, there is a lot of mystery, fear, speculations and perceptions surrounding Schema markup. I would like to put forward my views regarding Schema implementation and explain the benefits derived from their usage on websites.
To begin with Schema is ‘a cognitive framework that helps organize and interpret information.’
The reason why they have found such an important place in Search technology is the fact Search Engines especially Google gives a lot of importance to authentic information and crave information that help them categorize content, both literally and contextually.
Why Microdata Has Become More Important Than Ever:
When visitors land up on your website, they may find the information in a properly structured manner that is presented to them in a very easily understandable way. However, with the search engine robots, this is not the case.
Unless the elements on the website are specified to them properly, they fail to understand the design or the elements of your site.
For example, if you put the name and other relevant details such as address, phone number etc. of a person on a website page, a search engine robot in no way can know how these pieces of information presented to them are related to each other.
The search engines, on the other hand, will be able to understand your website pages in a better way if you specify how these bits of data relate to each other. Following example will show you how markup can be used for a person’s details using microdata:
<span itemprop=”name”>Harry Potter</span>
The Cupboard under the Stairs, 4 Privet Drive,
<span itemprop=”telephone”>1000000000 *</span>
* If Harry Potter used a phone
The markup shown above essentially tells a number of things in a structured manner to the search bots about the person in the context, “Harry Potter”.
When someone searches for a semantic query in Google like “What is the address of Harry Potter?”, Google will be able to display the web page containing the structured data above.
Rich Snippets for Special Listings on SERPs:
Now a days, when specific items are being searched within Google, it presents you with information inferred with the help of rich snippets.
For instance, when you search for the books written by a particular author, Google shows a top bar with cover page of the books written by the author. In the same manner, Google highlights product / services reviews, ratings, restaurants, videos, business organizations, etc.
Rich Snippets also Present:
- Author Headshots
- Video Thumbnails
- Star Ratings
- on Product / Service Pages
- on Category Pages (based on aggregate ratings)
Increased visibility of Your Website:
You can provide more information about your company with the help of Schema markup such as name of the company, description, logo, location, web address, telephone numbers etc. This will make all this information about your company easily searchable. of Schema.org website provides different markup schemes for companies, government organizations, NGOs, brands, educational institutions etc.
Get Your Information Incorporated in Google’s Knowledge Graph:
Whenever a search query is passed to Google, such as a book or a famous person, the right-hand side of the search result page displays useful data about the entity that has been searched, with basic information and links to resources such as Wikipedia.
This information that is displayed on Google SERPs is fetched from its database of more than half a billion different concepts and interrelationships among them. Adding proper microdata markup on your website ensures that its data has been added to this knowledge base of Google and is available to the searchers faster.
Testing Your Markup:
You should always test the pages of your website after adding the markup to ensure that the markup has been properly incorporated. You may go to the Structured Data Testing Tool provided by Google; to test if your site has any errors. It is a part of Google Webmaster Tools.
Two of the Tools Come Directly from Google:
Structure Data Markup Helper: This tool helps in deciphering what schema markup you need to add to a particular page. You simply need to select a data type and then put the corresponding URL of the web page on which you would like to add the schema markup.
Structured Data Testing Tool: This tool helps in diagnosing any code errors or other issues that may occur after implementation of the markup. You can enter a URL and immediately get solution / direction on what needs to be done to yield the code correctly.
There is a long list of categories of information (http://schema.org/docs/full.html) that can be organized with schema markup. Some of the most important and key categories are:
There are several tools that can help such as:
- Schema.org website
- Google’s free rich snippet tool
- CMS Plugins for eg. WordLift for WordPress
- Google’s Schema.org FAQs
As mentioned previously, there have been a lot of speculations on what is in store for schema markup in the major search engines. But one thing can be said for sure that it presents a more open graph in better understanding the information on your website that could lead to all kinds of new ways to rank and present webpages and the data they contain.
Charles Darwin, Father of Evolution, has given us the greatest fundamental theory which shows us the pathway of how to survive by evolving.
As we all know that there is only one thing that is constant: change. Everything else changes with time and the one who doesn’t accept and adapt the change, perishes. The theory of evolution given by Darwin does not only apply for origin of life but also holds true for other segments of life as well.
You may wonder why I am discussing about origin of life and Darwinism on a blog that is dedicated to Online Marketing. Well did I not say earlier that the theory holds true for all the segments of life and online marketing is no exception.
Let me explain it in a better manner.
Darwin gave us the theory of evolution which consisted of three parts:
1. Theory of Natural Selection: Darwin’s theory of evolution by natural selection is one of the best substantiated theories in the history of science which states: It is the process by which organisms change over time as a result of changes in heritable physical or behavioral traits. Changes that allow an organism to better adapt to its environment will help it survive and have more offspring.
Now let me explain it in this way: For Online Marketers, search engines especially Google is the environment where they perform and survive. Remember the days of old school of SEO when SEO really started to come of age when Google started to gather momentum in mainstream search life around 2001/2002.
Following are some of the techniques that were being followed then, which are now considered as Old School SEO Techniques:
- Meta Keywords were considered as the one of the most important SEO ranking factors and were used to converse with the search engines.
- Keyword stuffing within web pages, SEO tags and alt attribute etc. were perfectly OK and acceptable.
- Some even tried to use hidden text by using same text colour over similar text backgrounds prior to around 2004.
- Keyword rich anchor text was found everywhere.
- Number of links used was considered equally important as the quality of links.
- Site wide blog and footer links were considered OK.
- Some people even purchased links to improve the rankings.
- The good ‘ole reciprocal linking strategy was very much into the scene – there were even dedicated companies working for reciprocal link building.
Now, just try the above mention techniques and no one will be able to save you from a Google Penalty. So to survive in this ever-changing dynamic world of search, change over time as a result of changes in Google algorithm to better adapt to the search environment and it will help you survive and have more traffic and business – Darwin’s Theory of Natural Selection.
2. Adaptability: Adaptability is an organism’s ability to adapt to changes in its environment and adjust accordingly over time.
The world of search marketing has changed phenomenally over the past decade and the new school of SEO says:
- Search and online marketing is now all about creating quality content. Earning a link is the mantra rather than buying a link back to your site.
- Exact match domains are now a strict No No.
- Meta keywords tag has become completely obsolete.
- Unique title tags with no keyword stuffing are needed.
- Descriptive and converting snippets to be used as meta description tags.
- Variations of anchor text need to be used in your links.
- Quality of links again rules over quantity.
- Site wide links are no longer used in a website’s footer.
- Blogs and blogging rule the content game.
- Video and info graphics are vital.
- A clean and healthy website is the key.
Many had to change their ways as with the Google Penguin and Panda updates, the scenario has completely changed. SEO has and is still constantly evolving. Organic traffic is still the dominate source of searches on Google and thus Adaptability is the need of the hour.
3. Survival of the Fittest: The theory states: Eventually, only individuals with the favourable adaptations will survive and that is how the species changes over time, or evolves through speciation.
This theory clearly points towards the survival of the fittest, the one best suited for the immediate environment, and not the strongest.
So if you want to survive and perform in the new age of SEO, learn to unlearn, adapt and embrace the new technology.